The 25 Best eCommerce Books 2017 that will Shape your (WooCommerce Store) for Success

The 25 Best eCommerce Books 2017 that will Shape your (WooCommerce Store) for Success

Spoiler alert: The list contains least talked about books that have the power to turnaround the fortunes of your online business. 

Being an online store owner is a tough job.

A typical day for an eCommerce entrepreneur/business owner goes into thinking about a myriad of things — website, sales, revenues, user experience, customer reviews, how to improve online store, what should one do to increase sales, loyalty etc. Where are we headed off in the long run? How to secure the next round of funding? And the list never ends….

Some of us turn to our mentors for advice….For those of us who are alone in the journey, nothing better than to fall upon books for advice & wisdom.

However, considering the rate at which books are launched in recent times, it can be confusing to select a title and author. There are tons of books on how to improve online sales, how to impress venture capitalists, how to do online marketing for your store etc.


Do we really have time to read all these books? It takes a genius to pick the right book because not only does it save your time, it also imparts wisdom not found anywhere else.

Books can be game-changers!

Before we move on to our curated list, we are reminded of this excerpt from Haruki Murakami’s book Norwegian Wood

And so we became friends. This happened in October.

The better I got to know Nagasawa, the stranger he seemed. I had met a lot of strange people in my day, but none as strange as Nagasawa. He was a far more voracious reader than I, but he made it a rule never to touch a book by any author who had not been dead at least thirty years. “That’s the only kind of book I can trust,” he said.

“It’s not that I don’t believe in contemporary literature,” he added, “but I don’t want to waste valuable time reading any book that has not had the baptism of time. Life is too short.”

“What kind of authors do you like?” I asked, speaking in respectful tones to this man two years my senior. “Balzac, Dante, Joseph Conrad, Dickens,” he answered without hesitation.

“Not exactly fashionable.”

“That’s why I read them. If you only read the books that everyone else is reading, you can only think what everyone else is thinking. That’s the world of hicks and slobs. Real people would be ashamed of themselves doing that. Haven’t you noticed, Watanabe? You and I are the only real ones in the dorm. The other guys are crap.”

This took me off guard. “How can you say that?” “’ Cause it’s true. I know. I can see it. It’s like we have marks on our foreheads. …”


Here, we go –

This 1990’s classic has been a recommended reading for business people to sports professionals. As per Wikipedia, in positive psychology, flow, also known as the zone, is the mental state of operation in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity. In essence, flow is characterized by complete absorption in what one does.

This book will teach you — how, by ordering the information that enters our consciousness, we can discover true happiness and greatly improve the quality of our lives.

2. Customer Persuasion: How to Influence Your Customers to Buy More & Why an Ethical Approach Will Always Win!

Customer Persuasion How to Influence Your Customers to Buy More & Why an Ethical Approach Will Always Win - By DotStore

Learn how to get your first sale, how not to use unethical persuasion tactics, what to do to increase conversion rates and how to turn customers into loyal fans.

3. The Design of Influence — How to craft products that move people

Based on Cialdini’s principles of influence, get design-related practical lessons to help your visitors engage with your online store to achieve their goals and yours.

4. The Beginner’s Guide to Faster Websites

25% visitors abandon a web page it takes longer than four seconds to load. A free e-book by, it gives you actionable tips to optimize your website and load faster. Make your website super-fast today!

5. The Automatic Customer: Creating a Subscription Business in Any Industry

The Automatic Customer Creating a Subscription Business in Any Industry - Dotstore Blog post

Are you running a subscription-based online store using WooCommerce? Then the Automatic Customer is a must-read. For any business, there’s nothing sweet like repeat customers. In fact, that’s what most businesses struggle with. Pick up this book to learn how you can convert customers into subscribers thereby boost your cash-flow, business growth and customer loyalty.

6. Alibaba — The House that Jack Ma built

An inspiring story of one of the world’s most renowned eCommerce entrepreneurs on how he built an empire in about 15 years. In 2014, Alibaba’s $25 billion IPO was the largest global IPO ever.

7. Small Business, Big Money Online

Alex Harris brings over 15 years of experience in doing conversion rate optimization for eCommerce and landing pages. It’s a gold mine of actionable information for owners who want to improve their WooCommerce site and increase profits. Follow the process outlined in this book and see your revenues grow.

8. The Growth Hacker’s Guide to the Galaxy: 100 Proven Growth Hacks for the Digital Marketer

As a WooCommerce Store Owner, digital marketing will one of the prime ways to get in front of your audience. Use the 100 growth hacks outlined in this book, to get the much-needed exposure for the content you create. Learn how to get visitors’ feedback, getting in touch with industry-influencers with no-network, becoming a thought-leader etc.

9. Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success

It’s the best book you will ever come across for growth and marketing. Without a doubt, this should be on your shelf.

10. Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal (Business Skills and Development)

Need to pitch your eCommerce idea and raise funds? Discover the winning formula in this book and make successful pitches no matter what your business situation is. Klaff describes a very simple method for pitching which he terms as STRONG.

Setting the Frame
Telling the Story
Revealing the Intrigue
Offering the Prize
Nailing the Hookpoint
Getting a Decision

 11. The 10X Rule: The Only Difference Between Success and Failure

Describing the ‘Massive Action’ principle, Cardone walks you through the steps one must take to achieve his/her business dreams. It defines time management myths, reasons why some people fail and others succeed, the ‘Estimation of Effort’ formula to help you realize your goals & dreams and how to solve your problems.

 12. Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter)

Never start an online business if you haven’t this masterpiece from Steve Krug. A classic on web usability, the book provides practical guidance on how to build websites that work. For more than 15 years, this book is considered as the bible for not only web designers & developers but for everyone whose job is to run digital assets. With updated examples and guidelines and a special focus on mobile usability, this book is a treat!

13. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

As an eCommerce store owner, you face critical questions everyday about your business. Jake Knapp created a five-day process at Google to seek answers to such questions. Since then, he has used this process across verticals ranging from eCommerce to Healthcare. Going from ideas to prototypes, this book will help you save time and make faster & better decisions

14. Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America’s Master Communicator, George Lois

A must-read for those store owners who want to taste success and like to learn from examples and inspiration. Coming from one of America’s legendary creative thinkers, Damn Good Advice offers invaluable lessons on business and creativity.

15. Facebook Marketing: Learn how you can grow any Facebook page to 1 million likes in the first 6 months (Facebook Advertising, social media, Facebook marketing)

Facebook can be the number #1 driver of online sales if you know how to run successful marketing campaigns. This book discusses digital marketing strategies you can use to grow your page to over 1 million and promote your products. Get access to complete blueprint for your first 100,000 followers including lessons on Facebook advertising and running ad campaigns.

 16. Instagram Marketing: Learn how you can grow any Instagram page to 1 million followers in under 6 months. (Build Your Brand, Social Media, Social Media Marketing)

Coming from the same author, Pamela Russell, this book tells you how to get 100,000 followers on Instagram. Learn how to build your brand and connect with your audience by understanding what exactly they are looking for.

17. Everybody Writes

If you are an online store owner, you know how much content needs to go out to build a loyal following. When struggling with writing good content, fall back on this book for timeless advice. Ann Handley describes how to approach writing great content and how anyone can do it. If you employ content marketing people, grab a copy for each one of them.

18. Lean Branding: Creating Dynamic Brands to Generate Conversion (Lean (O’Reilly))

As someone who has started a WooCommerce Store for the first-time, you can struggle with branding despite being great at managing the operational aspects. Lean Branding is a practical tool-kit to help you build a sustainable brand with a strong focus on conversion. It’s based on the Build-Measure-Learn loop.

19. Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand

Any business big or small, can be a sticky brand. Learn from stories, ideas and exercises and see how you can stand out from your competition & attract new customers. The books draws its inspiration from hundreds of interviews with successful entrepreneurs across industries.

20. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Without a doubt, the best book ever on growth, marketing, and advertising you will ever find.

21. How to drive your competition crazy

Discusses extreme strategies on sales, production, marketing and human resources to make your company super-competitive.

22. Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

This classic from Moore, especially the updated edition will teach you about high-tech marketing. With lots of examples (successes and failures), deep dive into what it takes to market disruptive products. It’s a recommended reading for business people irrespective of the industry you belong to.

 23. Shoestring Venture — The Startup Bible

If you want to learn how to start a business on a shoestring budget, this book is for you. It will act as your highly experienced, qualified consultant guiding you through each step. It covers every aspect right from creating business plans to web advertising.

24. Mastering the VC Game: A Venture Capital Insider Reveals How to Get from Start-up to IPO on Your Terms

Securing funding for your eCommerce business can be a pain in the ass. How do you find the right venture capitalist who understands your ideas, vision and goals and gives you complete freedom to embark on your journey? Jeffrey Bussgang brings to you this amazing work and being an insider from the VC industry, he will tell you know to pitch your idea and negotiate deals that are win-win for both the parties.

25. The Accidental Creative: How to Be Brilliant at a Moment’s Notice

If you want to learn how to deliver your best each day, this is the book you should turn to. Whether you are looking out to create innovation solutions, meet a deadline or a specific objective, this book teaches you to create brilliant ideas on demand.

Finally, a question: As an eCommerce entrepreneur which books have transformed the way you do business? Let us know your recommended reading list in the comments. We are always looking for new reading lists and let’s help each other find amazing books.


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Category: E-Commerce, Guides, Woocommerce
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About Nimesh Patel

I am a Product Marketer and Growth hacker with expertise in the areas of Digital marketing; Search engine optimization (SEO), Email Marketing, Paid Campaigns on Facebook and Twitter, Content development strategies, Competitive Research & Analysis. Nimesh is Product Manager at