Useful Plugins for Business Promotion and for Increasing Brand’s Reach

Useful Plugins for Business Promotion and for Increasing Brand’s Reach

The increasing competition and never-ending list of rivals is something every business has to face. To keep up with your customers and do well in the digital space, you need to acquire unique and impactful ways of business promotion. Try these WordPress plugins and improve your brand’s reach:

Do you know sitemaps have the potential to turn website crawlers towards your website and help them navigate, effortlessly? If not, it’s high time that you considered it an important SEO factor and took measures to optimize the same. One way to deal with this is to integrate a sitemap plugin. Yoast SEO happens to be one of the most influential and effective sitemap plugins that you can integrate into your WordPress website.

What’s best about this is the fact that Yoast SEO is a multi-purpose plugin and the feature-list extends from sitemap to all other SEO optimization needs. The plugin is pretty easy to use and can create sitemap XML in a matter of few clicks. Equipped with the customizability and corresponding factors, it works best for beginners as well as for the pro.

Plugin 1 - Yoast SEO - Plugins for Business Promotion
Plugin 1 – Yoast SEO – Plugins for Business Promotion

Free Version Key Features

  • Easy to implement and is user-friendly
  • One of the best SEO plugins
  • Allows limiting sitemaps and customizes sitemap indexes.

Another exceptional sitemap generating plugin is the companion Sitemap Generator. The plugin comes with a manual sitemap update option and has the flexibility to XML as well as HTML sitemaps for efficient optimization. In case you wish to display the sitemap, you can leverage from the shortcode.

Besides, the Companion Sitemap Generator has a previously deployed robots.txt file. With this, you have total control over the content that is displayed over the search engine. Whether you wish to display the entire website or parts of it, the robots.txt file helps you modify the same. 

Plugin 2 - Companion Sitemap Generator - Plugins for Business Promotion
Plugin 2 – Companion Sitemap Generator – Plugins for Business Promotion

Free Version Key Features

  • Supports multiple languages and is translation ready
  • Enables creation of both XML and HTML sitemaps
  • Shortcodes for displaying the sitemap
  • Allows both auto-update and manual update of the sitemaps

When you are running an online business or a freelancing job, you would always need to attract customers and the best way to do so is by human networking. Put simply, word-of-mouth is one of the simplest and reliable ways to attract customers. To deal with this, WordPress offers the ease to embed customer reviews and client testimonials within the site. This is where the Easy Testimonial plugin comes into the picture.

As the name goes, Easy Testimonial is one plugin that simplifies the way one can integrate and embed testimonials within their WordPress website. The plugin leverages widgets as well as shortcodes to manifest sliders within the site and further animate the same. Sliding in or out, fading off and on, you can design the slider in a way you think suits best your website. Sliders embedded with the plugin are extremely responsive and highly customizable.

Plugin 3 - Easy Testimonials - Plugins for Business Promotion
Plugin 3 – Easy Testimonials – Plugins for Business Promotion

Free Version Key Features

  • Sliders with transition and animation effect
  • Gutenberg 5.0 compatible
  • Highly intuitive interface with responsive testimonials
  • 25 different themes and designs

Premium Version Key Features

  • 100 or more themes to embed sliders
  • Front end forms giving your clients the ease to submit testimonials
  • Personalized form builders to create as many as you want
  • Import & export testimonials

Contests and giveaways are an excellent marketing strategy to not just attract but also retain customers. When you are running a WooCommerce store, you would seek more and more customers and the best way to do so is by luring your existing customers to refer the platform to friends and win exciting gifts and coupons. The Refer a friend for WooCommerce WordPress plugin is one that helps you create exceptional, user-centric offers and giveaways.

The plugin has an intuitive dashboard and statistical reports to know who has referred to whom. Based on the above information, you can reward your customers and referral users with discounts or even free products.

Plugin 4 - Refer a friend for WooCommerce - Plugins for Business Promotion
Plugin 4 – Refer a friend for WooCommerce – Plugins for Business Promotion

Free Version Key Features

  • Set coupon values and offer’s based on the referral scheme
  • Referral statistics to know who has referred who
  • Extremely intuitive and superlight
  • Track and manage referral

 Premium Version Key Features

  • Shortcodes for customized referral links
  • Coupons both for the customer and the person being referred
  • Display referral on the order screen
  • Limit the products that can be purchased via coupons
  • Expiry dates for the coupon

WP YouTube Lyte is one media plugin that gives you the freedom to embed YouTube videos within your site with ease. While there are other ways to embed YouTube links, using a plugin makes it easy and super fast. The plugin comes with the lazyload feature where the loading speed of the video is increased three-fold. You can further customize the look and feel of the video player and modify its overall appearance.

The plugin is compatible with different browsers, supports an array of languages and has a provision where you can embed an entire playlist within the site.

Plugin 5 - WP YouTube Lyte - Plugins for Business Promotion
Plugin 5 – WP YouTube Lyte – Plugins for Business Promotion

Free Version Key Features

  • HD quality videos
  • Multi-browser compatibility
  • Enable embedding videoObject microdata.

Conclusion

YouTube video aid, referral campaigns, testimonials, site map, and a good SEO tool – that’s all we tried covering in this write-up. We’d suggested one plugin for each purpose and these solutions will definitely help you in brand-building and business promotion. Utilize them and let us know if you liked our efforts.

Category: Collections, WordPress
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About Nimesh Patel

I am a Product Marketer and Growth hacker with expertise in the areas of Digital marketing; Search engine optimization (SEO), Email Marketing, Paid Campaigns on Facebook and Twitter, Content development strategies, Competitive Research & Analysis. Nimesh is Product Manager at theDotstore.com

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