Do you know what we are tired of hearing?
Obviously – A landing page is not delivering results, as desired!
Every second developer is struggling with challenges of creating a landing page that converts. An ultimate landing page can change the face of your marketing campaign. But the question remains how to build one?
No alien is going to answer that question; it is right here in front of you. Ok, we know what you are thinking. Where is it? We agree the essential elements of developing an ultimate Marketing landing page are too scattered, misleading lots of developers.
That is why we have come up with an age-old way to keep us focused. A checklist may be old-school but is always a winner.
The best is to get started with our 30-point checklist:
1) Relevant content:
Ask yourself how a potential customer lands on your Landing Page. The answer is simple- with a keyword search. Now it is your task to ensure Landing Page offers the customer a reason to stay and engage on the landing page. How you achieve is no rocket science. Make sure you use the most appropriate keywords so that the bounce rate is zero.
2) What does your headline say?
The headline is the maker or breaker of the relationship building. To the point and compelling headline grab’s the customer’s attention. A headline must talk about one unique aspect that is highly converting. Make sure you add a sub-headline that supports the intent of the headline. The best example of Sub-headline could be a statement of trust.
3) 10 Second Test
A landing page must create engagement within the initial 10 seconds. The visitor must never feel the need to go through the content thoroughly. Just a glance should present the entire picture otherwise the landing page defeats its marketing purpose. Share your landing page with friends and get their views on it.
Wait till to get to the Ice-breaker tip on Point-8.
4) Image relevance:
Want to glue your audience to the landing page? A relevant image that talks about the headline are supremely indispensable. Give a face to your voice now with the high-definition image. A human brain connects faster to an image rather than a text. Never let it be just ‘any image’, brainstorm and find out the best that connects to your business and especially the landing page context.
5) Logo Prominence:
A logo is the face of your organization and is pivotal in brand creation. Logo placement will depend on the template you are using. I would recommend changing the template if it pushes your Logo to a non-vital place. Even the pointers like certifications and accreditations must be somewhere visible. Wait do not forget your Tagline.
6) Follow the pointer pattern:
Highlight your product or service features with bold pointers; no one has time to find them through the long paragraphs. Points make it easy to enhance the essential elements and make it more readable. Never forget to keep the points in a hierarchical fashion of importance.
7) Does your landing page offer the answers?
The visitor came to the search engine looking for an answer. Make sure he finds the answers that he has been looking for. Present the content in a sorted way to ensure he is convinced to take the relation ahead.
8) Highlight the offers
Giving away freebies is the trend of the time, and you must not miss out on it. Also, it is vital to highlight the freebies – a free ebook, a discount or the dollar value to ensure the visitor no longer remains a cold zone for you to follow up and leaves his valuable contact information. Point-18 is a vital extension of this point
9) A Sassy Testimonial:
I agree the landing page is small enough to give you space for a lengthy testimony. Why don’t you keep it short and sassy? Pick up a testimonial that you feel connects most closely with your target audience. It must deliver the trust they are looking for in your services or products.
10) Engaging Pop-up:
Pop-ups engage quite a lot of audience and give you some extra space for marketing. Be careful how you time your pop-ups. They must come one at a time so that the audience knows what the page has to offer. The Pop-up must just give a gentle nudge to enroll but it should never dis-engage the visitor.
11) Reinforcement techniques:
So your headline did talk about your key offering, but the visitors lose the focus very soon. Add an element a lightbox, a pop-up or a reminder to reinforce what you have to offer the clients and why they came to your landing page in first place.
12) Pronounced Call to Action:
From the community of landing page developers, CTA is a life-saver. Let’s say your headline, pop-up made an impact or did not break the ice; a compelling CTA will change the game for you. Ensure it stand out in color, shape and the content it has on the little button.
13) Landing Page and Website:
Okay so you followed the above checkpoints and it worked for you and the visitor moved to your website from your landing page. Congrats!! But the game is not over yet. Make sure your site and Landing Page are based on same themes and color combinations otherwise you might leave the visitor utterly confused.
14) Did you create urgency?
Your landing page must create a sense of emergency in the visitor so that he takes an almost instant action. Few liners are enough to work it out for you.
15) Live count:
It is a new thing but makes a huge impression. Having a live counter that shows your sales, conversions or downloads builds a trust in the visitor for your products and services.
16) Take a feedback:
We can never predict how a visitor will act upon all the information and techniques we use. One thing is for sure when you ask a customer for Feedback, he feels important and will sneak in his details to you, and that’s all you wanted.
17) Short Page or Long Page testing:
A Vital point to take into consideration, before you start building pages, is to know whether to build a long page or a smaller one. Deciding this element will need a study into your target audience and competitors. Make sure you do your research in-depth whether your audience likes long descriptive pages or short and crispy content.
18) A new page for every promotion:
Never put everything going on around your products and services on a single page. Developing extremely compelling landing pages has become very easy with ready to use templates having page builder plugins. You can come up with a dedicated page within minutes. Make sure you build a separate landing page for each offer or occasion.
19) Focus on the solution rather than just features:
A feature-rich content may not build the connect as strong as a solution driven content. The audience has problems, and they are looking for best solutions rather than complex features.
20) What does your CTA say?
As we said, the CTA can change the game for your landing pages. It’s a candy you must offer to your audience that compels them to click on the CTA. “Get Free E-book” or “Save $10” are some examples of click-worthy CTA’s
21) Keep it clean:
There is a fine line between keeping the page clean and yet informative. An overcrowded page will just confuse your audience and increase the bounce rate. Keep your eyes open.
22) Ad lead and page expectations:
The audience land on your landing page through an Ad right!! So does your landing page satiate the curiosity that the Ad created in the audience? Keep it leveled to ensure you build trust by directing them to the right information.
23) Responsive Page:
63% of your targeted audience is on mobile. Make sure the landing page you build is responsive and remains fully functional on the mobile or tablet.
24) SEO optimized:
SEO never loses its importance. Although the templates available for Marketing Landing Pages are inherently optimized make sure you keep it well tested.
25) Is each feature tested?
Nothing will mar the whole impression if a feature does not work the way it is supposed to be. Go live only when you extensively test the page and its elements.
26) Thorough Proofread:
Why not ask a friend a favor? Let him read through the entire content, placements, and features. A third person’s point of view will always give you constructive feedback.
27) Showcase your Credibility:
Have you been appreciated for any of your services? A landing page is the best place to use your market credibility as a business pitch.
28) Highlight the Contact points:
As important as is a CTA, the contact points are also critical. You must put it on a contrasting background and must be visible instantly.
29) Short sign up form
Keep your contact from short and take down all the vital information. A long form bores the audience, and drop rate may increase.
30) Keep it Professional:
A professional and neat landing page works like a charm and entrusts the audience with the professionalism you will deliver them.
Best is to get started with the checklist and see how much revamping does your non-performing landing page needs. To align your website with our points and ease down the process of website making, you can try our perfect HTML and CSS marketing builder OnePage Studio. This drag-n-drop builder will let you implement all above essentials through a visual interface. Still wondering how could your life become easy?