Top Email Marketing Automation Tools for Ecommerce Stores

By Hitendra Chopda 6 min Read

Table of Contents

    There are a lot of best marketing automation tools available in the market. But to select the best, you have to read reliable review sites and blogs. These details will assist you to choose the right tool according to your requirements.

    Marketing automation is the next big thing for brands and agencies as it helps to automate much of the manual work involved in marketing. Nowadays, many small businesses are looking towards automation tools to help them grow their business. This article lists the top email marketing automation tools that you can use for your business.

    1. EngageBay

    Email marketing automation tool - EngageBay

    EngageBay is an all-in-one marketing, sales and service CRM solution for growing businesses to acquire, engage and nurture web visitors to happy customers. It offers a complete marketing automation solution for small businesses to automate their process for building and retaining audiences.

    Some Features:

    • Workflow automation
    • Easy to use visual builder for landing pages, lead forms, email templates etc.,
    • Drip Campaigns – Email broadcast, email sequence, bulk emails
    • Automated & predictive lead score
    • Customer segmentation & personalization
    • Advance prospect Tracking ( contact source, behaviour and more )

    Pricing: 

    EngageBay comes with free and paid plans. The paid plan starts from $14.99 per user per month

    Pros: 

    • Affordable all-in-one marketing, sales and customer service automation platform
    • Created mainly for SMBs 
    • simplified pricing plans with a free plan
    • User-friendly and instant customer support

    Cons:

    • Can offer more templates
    • Need some optimization in contact management
    • Need improvement on social post automation

    2. Omnisend

    Email marketing automation tool - Omnisend

    Omnisend is a another great solution for small to mid-size e-commerce companies with high growth potential. It is easy to use and includes everything you need to expand sales, no matter the scale of your business. Send targeted emails and push messages, improve conversion, grow revenue, and provide personalized customer experiences for every journey.

    Some Features:

    • Personalizing emails
    • Email & Page builder with drag and drop editor
    • Dynamic discount code with unique coupons
    • Automation splits
    • Customer behavior analytics
    • Popups & Forms

    Pricing: 

    Omnisend offers free plan, its paid plan starts from $16

    Pros: 

    • Pre-built automation workflows
    • Easy integration with Shopify
    • Ease of reporting and analytics

    Cons:

    • Setting up a contact list little bit time consuming
    • Price little bit high for scaling business
    • Restrictions to customize the template

    3. Hubspot

    Email marketing automation tool - Hubspot

    Hubspot’s marketing automation software is engineered to maximize messages, automation, and scale – empowering companies to grow their business based on lead acquisition and satisfaction.

    Some Features:

    • Live Chat
    • Prospect tracking and analyzing
    • Lead scoring and personalized campaign management
    • Email drip campaigns

    Pricing: 

    Hubspot offers basic features at free plan. Paid plan starts at $50/month

    Pros: 

    • Easy to integrate
    • Easy to use the visual editor
    • Powerful segmentation

    Cons:

    • Expensive 
    • Lack of A/B testing
    • Pay for additional technical support

    4. Retainful

    Email marketing automation tool - Retainful

    When you run an e-commerce store and looking for an automation tool? Then Retainful is the best option. This is an end-to-end email marketing automation tool that can help you recover Abandoned carts, send Next order coupons & drive repeated sales in your store.

    Some Features:

    • Automated follow-up emails (Thank, Welcome & Win-back customers)
    • Setup referral program to increase WOM sales
    • Pre-built automation workflows & Email templates
    • Customer journey builder & Analytics
    • Drag & Drop email editor

    Pricing: 

    Retainful offers the free-forever option. Paid plan starts at $19/month

    Pros: 

    • Opt for Eommmerce store owners
    • Easy to use
    • Good customer support

    Cons:

    • Built for eCommerce store owners
    • Can include more templates

    5. ActiveCampaign

    Email marketing automation tool - ActiveCampaign

    ActiveCampaign’s email automation software helps small businesses and ecommerce companies create customized campaigns around their goals, whether it’s more sales, repeat purchases, or customer loyalty.

    Some Features:

    • Powerful prospect segmentation & personalization
    • Campaign scheduling & Management
    • Engagement Tracking
    • Landing Pages/Web Forms
    • Lead Capture  Distribution

    Pricing: 

    ActiveCampaign price starts from $15/month

    Pros: 

    • Easy to use automation builder
    • Integrated sales and marketing platform
    • Easy to migrate from existing software you used

    Cons:

    • The learning curve is a little bit difficult for beginners
    • The price will grow higher when number of contacts increase

    6. SalesHandy

    Email marketing automation tool - SalesHandy

    SalesHandy is another easy to use and simple Email Marketing Automation tool. Which helps you to build sustainable relationships with your customers. Its intuitive platform will help you to go from setting up your first campaign to analyzing your results and optimizing the rest of your workflow.

    Some Features:

    • Email Tracking for Gmail & Outlook
    • Auto Followups
    • Prospect finder for cold outreach
    • A/B testing for better conversion

    Pricing: 

    They offer price in two different manner

    For Cold Emaiingl – starts at $25/month

    For Email Tracking – starts at $9/month

    Pros: 

    • Free to use email tacking tool
    • Simple and easy to use

    Cons:

    • There is no free option in cold emailing

    7. ConvertKit

    Email marketing automation tool - ConvertKit

    ConvertKit is an email marketing platform for podcasters, YouTubers, and other digital creators. The service is used by more than 10,000 creators who collectively send over 100 million emails each month to their subscribers.

    Some Features:

    • Easy Integration
    • Subscriber tagging 
    • Automated funnels
    • Audinece segmentation
    • Audience survey

    Pricing: 

    Free upto 300 subscribers with basic features. Plan starts from $15/month

    Pros: 

    • Simple automation rules
    • Industry leading integration partners
    • No charge for duplicate subscribers

    Cons:

    • Limited AB testing
    • Less template customization

    8. MailChimp

    Email marketing automation tool - MailChimp

    As we all already know Mailchimp is the largest marketing automation platform, it helps you grow your business by providing you with all of the tools needed to create, automate and send custom marketing emails in one simple platform.

    Some Features:

    • Bulk email sending
    • Automated email responses
    • A/B Testing
    • User role and access management

    Pricing: 

    It offers all the basic features for free. Paid plan starts from $9.99/month

    Pros: 

    • Generous freemium plan
    • Easy to use 
    • Clean interface and template editor
    • Can import email templates

    Cons:

    • Subscription plans are high
    • Basic email template designs

    9. GoZen Growth

    Email marketing automation tool - GoZen Growth

    GoZen growth is an upcoming email marketing platform that offers a wide range of features at a great price. It helps users create goal-based email marketing campaigns with comparatively high success rates. Engaging user experience is the most significant advantage of this tool.

    Some Features:

    • Email personalization
    • Customizable email templates
    • Drag and drop editor
    • Available team features

    Pricing: 

    Free plan includes unlimited contacts with 11000 emails per month. The basic paid plan starts from $9 per month.

    Pros: 

    • Advanced features under free plan
    • Email list building is easy with pre built popups

    Cons:

    • New to industry

    10. Outfunnel

    Email marketing automation tool - Outfunnel

    Outfunnel is one of the finest marketing automation platform in this list. One-click automated email campaigns that you can use in tandem with your existing CRM to generate more leads and sales.

    Some Features:

    • Automatic lead scoring
    • Web tracking on leads
    • Email marketing sync with the CRM
    • Connect your marketing data with sales data using app connector

    Pricing: 

    Offer free 14 day trial, paid plan starts from $6/month

    Pros: 

    • Syncs CRM data
    • Unified lead score 
    • Task automation
    • Great customer service

    Cons:

    • The learning curve is a bit difficult
    • Limited functionality compared to other Software
    Author Image

    Hitendra Chopda

    Hitendra Chopda is a Sr. Technical Support Engineer at Dotstore who specializes in making WooCommerce plugins more efficient and secure to simplify complex digital solutions with excellent user experiences and customer satisfaction.

    Premium Quality WooCommerce Plugins

    Optimize shipping, boost revenue, and elevate the customer experience with our premium WooCommerce plugins.

    0 Shares facebook twitter linkedin