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Shopping is always exciting and interesting. And, most of us are already addicted to online shopping as we can simply scroll through the products by sitting comfortably at home. So, this is the best opportunity for sellers and eCommerce store owners to showcase their products by pushing them to the shoppers’ smartphone screens.
There are many online marketing strategies to improve your business and attract potential customers to drive more sales. But, one of the most effective and quick resulting marketing strategies is, advertising your products through Google shopping ads.
Google shopping ads are quite popular for us – when we search for any products in Google, some products will be displayed in a row on the top or in the right side corner of the Google Search Engine Result Page (SERP). Check an example in the screenshot below:
If you click the Shopping tab, you would get a dedicated page for Google shopping ads listed by various stores and sellers.
Here, you can see the product image, price, title, a small description, and the sellers’ name on each product. If you click on one product, you will be redirected to the product page on the seller’s website. From where you can purchase the products in a couple of clicks.
Benefits of Listing your Products on Google Shopping?
As you can see, almost all details including the seller of all products are visible in a single tab where customers can make quick purchase decisions. Thus, customers can compare these products and prices offered by different sellers and choose one which satisfies all their requirements. If they need to apply filters to sort the products for fast shopping, they can use the filter options on the left side corner.
Sometimes, the customers may come to the Shopping platform after long research on the product and they only need to purchase it as soon as possible. In such cases, they can check the prices and buy it from the store which offers the products at the lowest price. Hence, it helps the customers to compare and purchase the products.
Another advantage of using this method is that you would be able to list your products with the already established sellers in the market. So, if your online store is new in the market, you can use this strategy to attract new customers by providing attractive images and interesting prices for the products. This means it doesn’t matter whether you are an experienced seller or a new seller in the market.
It is basically a virtual market as all sellers will display their products and try to convert a simple product visit into sales. So, there is a tight competition between sellers. The same reason offers an opportunity to sell your products with competitors and make the customers choose your store by providing interesting offers and price drops.
When we consider the customers’ side, they do not need to hover through multiple eCommerce sites and apps to get the exact product they want. Instead of visiting multiple stores, they can come to the Google Shopping tab and search for the products. They would definitely get to see and compare the products from multiple sellers. Similarly, if some customers couldn’t find a product from their favorite stores, they can come to this platform and find it from other sellers.
Thus, advertising on the Google Shopping platform would always help you to boost sales, increase the potential customer flow into your store, and establish your brand value in the industry!
How Does it Work?
When we consider the process theoretically, you have to feed your product details into the Google Merchant Center, meeting all the rules and guidelines demanded by Google. After feeding the products into the Merchant Center, you have to link it with your Google Ads account for creating and displaying the ads of products into the Google Shopping feed. You can track the ads’ performance, reach, and conversions using your Google Analytics account.
You can create the product feed manually by entering the details of your products one by one in a Google Sheet and upload it to the Merchant Center. But if you need to feed hundreds of products into the Merchant Center, it is a bit tedious task. In such a scenario, you can integrate a Google Shopping plugin into your WooCommerce store.
Which is the Best WooCommerce Google Shopping Plugin in the Market?
I would recommend ELEX WooCommerce Google Shopping Plugin (Google Product Feed). There are so many benefits you would get by using this handy and robust plugin. It helps to generate a proper and accurate Google product feed of a large number of products in a systematic way. Within a couple of clicks, you can generate the product feed and add it to your Merchant Center account.
This plugin will fetch the required product information from your WooCommerce store and add them into an XML/CSV/TSV file to upload to the Google Merchant Center.
Let us go through its major features to get an overview of this plugin.
Major Features of ELEX WooCommerce Google Shopping Plugin
- Seamless configuration of basic product feed information
- Easy mapping of product categories and attributes
- Option to exclude selected products from adding into the feed
- Option to set scheduled refreshment of product details
- Efficient management of unlimited feeds
- Multi-language support for Google product categories
These are the core features of this Google shopping feed plugin. Let us go through each feature briefly.
1. Seamless Configuration of Basic Product Feed Information
Generating a product feed to upload on the Merchant Center requires some basic information such as choosing a country in which you are targeting to sell your products, considering product variations, choosing a file format such as XML, CSV, or TSV, and so on. You are also required to add a unique project name and description for each feed to distinguish it from other feeds.
2. Easy Mapping of Product Categories and Attributes
For displaying your products as Google shopping ads, you are required to map your product categories with Google’s default product categories, and individual products to Google’s default product categories if some products need to be directly mapped with Google’s product categories. Also, you must map your product attributes such as Product ID, GTIN, Price, and so on with Google’s default attributes.
While mapping product attributes with Google attributes, you can append or prepend any individual product attribute with other attributes. For example, you can prepend the brand name with your product title.
3. Option to Exclude Selected Products from Adding into the Feed
If you want to exclude specific products from fetching their details to list on the shopping feed, you can set it on this plugin. You can choose the products by typing the first few letters of their name and choose them from the drop-down pick-up list.
4. Option to Set Scheduled Refreshment of Product Details
Your product details might change rapidly and dynamically. So these details must be reflected on the Google Ads as well. Hence, you can set a scheduled refresh to fetch the data frequently to ensure all the product details are updated on the Google Ads concurrently. You can choose the refresh for daily, weekly, or monthly.
5. Efficient Management of Unlimited Feeds
You can create unlimited product feeds with this plugin and manage them individually using the below options. All generated feeds will be listed in separate rows with the following buttons.
- Edit: For a quick edit on the feed.
- Copy: Generating a copy of the feed.
- Pause Schedule: Pausing the schedule from the refresh.
- Regenerate Feed: For a quick refresh even though you have set a frequency to refresh the feed.
- Download Feed: For downloading the feed.
- View Feed: For a quick view of the generated feed.
- Delete: To delete the feed.
6. Multi-language Support for Google Product Categories
You can choose a language of product categories based on the country in which you target potential customers. This plugin supports English, Russian, Spanish, German, and French.
To sum up,
To know more details about the plugin, its installation, and activation, you may go through its detailed product documentation. With this simple yet robust plugin, you can generate Google product feeds seamlessly and efficiently.