How to Optimize Your WooCommerce Store

How to Optimize Your WooCommerce Store

optimize-woocommerce-store
— WooCommerce Store | unsplash.com

Nowadays, customers have a wide selection of eCommerce stores if they need a product. They can easily skip an eCommerce website that delivers sub-optimal speed and takes a long time to load. As an online store owner, you need to engage your customers right as they open your website. Therefore, it is essential to optimize your WooCommerce store.

A crucial aspect that will make or break your website is its speed. Website speed plays an essential role in ensuring an optimal user experience for your customers and increased satisfaction. You can increase the speed by optimizing your WooCommerce store. 

Ways to Optimize Your WooCommerce Store

strategies-for-woocommerce-store-optimization
— Strategies for WooCommerce Store Optimization | unsplash.com

Optimizing a WooCommerce store is a multifaceted process that requires you to employ several strategies that will further enhance its performance. There are various ways in which you can optimize your WooCommerce store. Let us take a look at some of the most popular and rewarding ones –

1. Optimize Your WooCommerce Website Performance

increase-website-speed
— Optimize Website Speed | unsplash.com

The performance of a website refers to its overall speed, load time, and server and store availability that enhances the website and creates a positive impression for the customers. Here are a few ways in which you can speed up the performance of your store website –

Upgrade to a high-quality hosting server

You might already be using a hosting server to support your current website. However, if it is not providing a good performance according to your requirements, you need to consider upgrading to a hosting server of a higher quality. Some web hosts deliver higher performance than others and charge more for their services. Since a good web host immediately makes your website speedier, it is preferable to choose a dedicated host compared to a shared host.

Modify the WooCommerce store settings

WooCommerce has a wide variety of settings for enhanced performance. Firstly, it is essential to change the login page URL as the default URL is at risk of being attacked by bots and hackers. Then, you can modify the number of posts by changing the default posts in settings. Disabling the pingbacks on your website will also reduce spam significantly and enable product reviews.

Install a cache plugin

It is necessary to install a cache plugin to make the website run faster. Caching reduces the amount of data transferred between you and your customer’s browsers, further reducing the strain on the database. Server caching and browser caching makes your store efficient by enabling the server and browser to remember the static data on your website, thus significantly boosting the speed of your website.

Uninstall unnecessary plugins

WooCommerce offers a range of plugins and extensions for users to integrate into their store. Even though more plugins won’t negatively affect your website speed and performance, it is still essential to be mindful of the ones you install. Some plugins can cause others to malfunction. So, it is also essential to uninstall the unnecessary ones and install only the ones you need to optimize your WooCommerce store.

Update WooCommerce

Once you are used to an existing version of the software, updating it can slightly disrupt your expertise. However, running with an outdated version reduces your website’s appeal to the customers, which can cause you to lose sales. If you want to make your website engaging and ensure a smooth experience for you and your users, you need to update your WooCommerce regularly. Updating can fix and eliminate bugs and pain points and improve the UI of the website.

Optimize image sizes

Every eCommerce store requires a lot of high-quality product images for an attractive display. But uploading large and heavy images can sometimes lower the loading speed of your website and hurt the site performance. For your website to run speedily despite the images, optimize them using a compatible service. Additionally, ensure that the product images are resized and are of the optimal resolution before uploading.

Clean store database

Your website’s data is consistently getting stored in your store’s database. It includes the contents of your site, like product images, user data, and categories. It also stores transaction data of the website like order details, stock, and payment. If this data is not regularly reviewed and cleaned up, it can lead to a poor user experience. Optimizing your database and cleaning up expired and outdated details can make your WooCommerce store run faster.

2. Search Engine Optimization (SEO)

search-engine-optimization-seo
— Use SEO to Optimize your WooCommerce Store | unsplash.com

Another critical ingredient to make your website user-friendly and enhance its features is including SEO-friendly content. SEO or Search Engine Optimization is the perfect way to optimize your WooCommerce store’s content and rank your website among the top search engine results. Here is how you can achieve that –

Add SEO-ready product descriptions

Product descriptions are necessary if you want your customers to make informed decisions about the products they are about to buy. Even though these pieces of content are not very long, they need to be very impactful and appealing. They need to be original, creative, and search engine friendly. Search engines use product descriptions to detect relevant information and display it to users seeking the same. Therefore, integrating well-researched keywords into your product descriptions is a must to optimize your WooCommerce store.

Image alt texts

Alt texts are another essential tool that serves as a placeholder if your product image does not appear on the website due to some issue. A clear and concise alt text can make your site accessible to people who use page readers and give a considerable SEO boost. As with any written content, image alt texts should also include relevant keywords wherever necessary to make browsers detect them. Make sure that the keywords are not overly stuffed, and go with the natural flow of the content.

Modify page titles for optimizing your website

The title of each page on your website serves as an important tool that informs people what to expect in the page’s contents. A heading or a title should be descriptive enough to instantly give a glimpse of the page to search engines and the users. Therefore, make sure the category pages and product pages on your website are clearly labeled and optimized for search engines. It can help the user find a relevant page instead of browsing through multitudes of pages to reach one product.

Use short and descriptive URLs

While the hosting provider will provide a default URL, you can increase security and enhance the performance of your website by switching to a custom URL. Custom URLs are always an excellent option to make your website stand out to the customers as they lend authenticity to your store.

3. Optimize the User Experience (UX) of your WooCommerce Store

user-experience-ux
— Optimize the UX of your WooCommerce Store | unsplash.com

One of the primary goals of every eCommerce store is to provide its customers with a positive user experience and create a memorable website. As customers are more likely to keep visiting an enjoyable website, a good user experience (UX) affects the site’s overall performance. Here is how to ensure your customers get a positive experience –

Strategic CTA placement

The Call to Action (CTA) on your website will encourage your users to complete their decision regarding a product. The appearance of the CTA button and its placement is a crucial UX strategy. The button needs to be interactive, accessible, and easily detectable. At the same time, it should also not sound too pushy as it can dissuade your customers. CTA buttons like Sign in now, Get Started, Learn More, etc., are some of the most popular ones used by eCommerce stores to enable customers to act instantly.

Page structure according to conversion framework

You need to design the structure of every page on your website with the intent to attract more audiences to your store and turn them into regular customers. It is essential to structure your page to influence users and simplify navigation for them. The layout of your page and the information featured in it should focus on bringing in more conversions. A website with optimized pages that are easy to navigate will draw in more visitors.

Optimize the WooCommerce store for mobile devices

The traffic on your website is bound to be severely affected negatively if your site does not load on users’ mobile devices. Since most users use their phones to shop and scroll through products, you need to design your WooCommerce store with mobile screens in mind. You can check your store’s mobile usability standards and use a responsive and fast theme that can enable people to shop easily.

Change to a good theme

The default theme of your WooCommerce store may be satisfactory and convenient, but you need to choose one that reflects the essence of your brand. Furthermore, it should also have the necessary functions compatible with WooCommerce. Many themes that offer many additional features run slower than themes that are lightweight and ultra-fast. Therefore, as a WooCommerce store owner, you need to switch to a theme that will make your website speedy.

In Conclusion

Optimization of your WooCommerce store can yield several benefits and enable you to form good relationships with your clients. Additionally, optimizing the website can also help you generate higher revenue, better website traffic, improved ranking on Google, and improved conversion rates. Strategically implementing the above steps can completely transform the current performance of your e-commerce store.

Category: Woocommerce, WooCommerce Tutorials
Author Pic

About Nimesh Patel

I am a Product Marketer and Growth hacker with expertise in the areas of Digital marketing; Search engine optimization (SEO), Email Marketing, Paid Campaigns on Facebook and Twitter, Content development strategies, Competitive Research & Analysis. Nimesh is Product Manager at theDotstore.com